My team of designers set out to understand what factors influence gen-z's style throughout their lives. This involved doing secondary research on fashion styles historically and currently through articles and social media. This information was used as a basis for a survey gathering specific details of college students' style and how it has changed throughout their lives. The data from this survey led us to create two co-design activities. The first activity involved how college students perceive types of style. They were asked to make a persona based on a specific style term with a small group, which they then presented and discussed with the other groups. The second activity involved individuals filling out a style experience timeline, reflecting on their own style changes throughout their lives. The second part of this activity was a "self-perception Pyramid", where participants ranked style terms that were generated in our survey based on how similar they felt the terms described their style. The research and findings are documented below.

You may also like

Back to Top